What is Audi?

Audi is one of the best-known and most successful car brands in the world. The history of Audi begins in 1899 with the founding of Horch & Cie. Motorwagen Werke by August Horch in Cologne. After a few years, the company moved to Zwickau, where it produced high-quality automobiles under the Horch name.

In 1909, a dispute arose between August Horch and his investors, which led to Horch having to leave the company. He then founded a new company under his own name, but due to trademark problems he had to find a new name. An employee suggested the Latin word for "hear", Audi, and so the Audi brand was born.

In the 1920s, Audi began to build a reputation for quality and innovation. The company introduced many technological advances, including the use of aluminium in bodywork and the development of the first V8 engine in Germany. Audi also produced some of the fastest and most successful racing cars of the time, including the Audi Type A and the Audi 225 Front.

During the Second World War, Audi had to switch its production to military vehicles. After the war, the company was nationalised and merged with other German car brands to form Volkswagen in the 1960s.

In the 1970s, Audi began to usher in a new era of success. The company launched the Audi 80, which quickly became one of the best-selling cars in Germany. Audi also focused on innovative technologies such as permanent four-wheel drive, which later became known as quattro and represented a revolution in automotive engineering.

In the 1980s, Audi expanded its model range with the introduction of the Audi 100 and the Audi V8. The company also expanded into new markets, including the USA and Japan.

In the 1990s, Audi became a premium brand. The company launched the Audi A4, A6 and A8 and expanded its range to include sports cars such as the Audi TT. Audi was also successful in the DTM racing series and won several championships.

In the 21st century, Audi has further strengthened its position as one of the world's leading car brands. The company has expanded its range to include SUVs such as the Audi Q7 and Audi Q5 and is a pioneer in the development of electric cars with the Audi e-tron. Audi also continues to be successful in motorsport, particularly in Formula E.

Audi has earned a reputation for quality, innovation and style and is one of the world's leading car brands. The company has a rich history and has proven time and again that it is capable of revolutionising the automotive industry. With a wide range of models and a strong presence in the world of motorsport, Audi will continue to be a major player in the automotive industry in the future

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